Safe driving is an essential component of road safety. Every day, so many lives are lost due to irresponsible driving. West Bengal government have launched a campaign 'íSafe Drive, Save Life" to inculcate a sense of safe driving and responsible road behavior among general people. South 24 Parganas District Police target to achieve cohesion among civil society, police, transport, health, roads and other government departments to sensitize people about different aspects of safe driving and road safety. Throughout the district, awareness campaign has started in full pace. From Mahestala to Frezerganj, from Sonarpur to Canning all over the district, police is reaching to the people to make them aware. School students to NGOs have joined the Police to spread the campaign upto the grassroots level. Let us all take collective pledge to use roads sensibly, drive responsibly and ensure safety of everyone on the roads.